Sales – The Movers Agency

Tag: Sales

April 16, 2024 By Patrick Sauriol

How to Get More Moving Customers to Leave Positive Google Reviews

Stepping up your moving business game isn’t just about having a great looking logo, or making sure that your trucks look spotless when they pull up to the curb of your latest job. One of the most important assets your moving business can have to attract new customers are positive Google reviews on your business listing. Having a couple of dozen glowing customer testimonials on the world’s largest search engine can generate more emails and phone calls than spending thousands on expensive ad campaigns.

Yeah, but if it were that easy to make happen, you wouldn’t be searching for this article online right? Getting a review from a moving customer post-job is hard, but we’ve found ways that make the job easier and get those valuable reviews coming in for our clients.

Make It Easy and Seamless

First things first, if leaving a Google review is complicate or feels like a chore, chances are your customers will tune out before even going to the review page. The solution is to simplify the process.

Create direct links to your Google review page and share them via email, text messages, or even QR codes. This method gets your ask right in front of your customer’s face. We’ve found that the optimal time to ask for a review is by sending a short message within a few hours post-move asking for feedback…which leads in to my next point…

Timing Is Everything

Timing is important; don’t let it wait for too long and for the customer’s happy feeling to subside.

Automating the ask process can save a lot of hassle for you, so you don’t need to manually set a reminder and fire off the message yourself. There is software out there that can make this job a lot easier for you.

Personalized Requests Win Hearts

Nothing feels more robotic than a generic, templated request for reviews, which is why you need to personalize your appeals. Mention specific details from their move and use their name. It shows that your request is genuine and human, and it can make a world of difference in motivating them to leave a review.

Show Gratitude for Reviews

Whether it’s a raving review or constructive feedback, showing gratitude is key. Respond to every review, thanking the reviewer for their input and time.

Thank you’s not only fosters a sense of community and appreciation but also encourages others to share their experiences when they see you’re actively engaging with your customers.

It also builds to the likelihood of that customer remembering your special treatment of them and for positive word of mouth to be said.

Incentivize (But Don’t Buy!)

While incentivizing for reviews can be a slippery slope (bribing for good reviews is a big no-no in Google’s book), you can still creatively encourage feedback.

For instance, you can enter reviewers in a monthly draw for moving supplies, a gift certificate to a local eatery, or offer discounts on future services. The key here is to reward the action of leaving feedback, not the content of the review itself. Consider how much value one positive review can be for your moving business, and make the decision to invest in getting more reviews by following this suggestion.

Educate Your Team

Your movers are on the front lines and can play a pivotal role in securing those golden stars.

Train your team to remind customers about leaving a review if they’re happy with the service. A verbal reminder at the end of a job, or a written note handed over to them, can up the likelihood of a review happening within the next few hours.

The Movers Agency has seen these strategies work wonders for the online reputation of a moving or storage business. You need to invest in the process yourself, or give the responsibility to a company like ours whose sole purpose is to get more business for movers and storage owners.

If you want a consultation on your particular situation, feel free to shoot us a message and arrange for a talk. We’d love to chat.

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STRATEGY

April 9, 2024 By Patrick Sauriol

How to Get Your Phone Ringing with More Moving Jobs

A moving company owner knows there’s a certain kind of music to their ears that’s better than any top hit on the radio: the ring of their phone signaling another potential moving job. It’s the sound of growth, opportunity, and, of course, more revenue. But how do you make your phone ring off the hook with people eager to use your moving services? Wishing isn’t going to make it happen, so what will? Here are the most effective strategies our lead generation agency has seen to boost those phone inquiries and keep your trucks busy moving people from point A to point B.

Start with Your Website

In today’s world, if you’re not online, you’re invisible. A robust digital presence is essential to get noticed by potential customers. Start with a professional, user-friendly website that showcases your services, customer testimonials, and clear contact information.

Once you have a decent website, optimize your site for search engines (SEO) by using keywords related to moving services and your local area. This will help your website show up higher in search engine results when people are looking for movers.

Make sure that your phone number is easily visible on ALL your website pages and in your footer.

Now Go Get Social

Social media isn’t just for keeping up with friends and family anymore; it’s a proven powerhouse for business promotion.

Platforms like Facebook, Instagram, and LinkedIn can help you reach a broader audience. Share before-and-after pictures of moves, packing tips, and other engaging content that demonstrates your expertise.

Going that extra step, social media ads can also be a cost-effective way to target specific demographics in your area. Just watch out for runaway costs; here’s where an experienced paid ads specialist can help you save money.

And again – make sure that your phone number is prominently displayed in your ads.

Encourage Word-of-Mouth

There’s no advertisement more powerful than a happy customer. Encourage your satisfied clients to spread the word about your great service, whether it’s through online reviews or personal recommendations.

An easy to remember phone number, or one that utilizes your name of your moving company, can also go a long way. Ask your local phone provider what numbers are available that have their last four digits also correspond to the letters MOVE.

Local SEO Is Your Best Friend

Optimizing your online presence for local searches can make a huge difference. Ensure your business is listed in online directories and on Google My Business. If you don’t have a Google My Business profile, stop reading this and go make one! It is THAT important to have!

Keep your information up to date, including your phone number, address, and hours of operation. People will hit you up by calling you at the number that your profile lists.

Once you’ve sealed the deal and done the job, you call that customer back and ask them to leave a positive review on your Google My Business profile. The good word of a testimonial not only helps, but that review also boosts your visibility in local search results.

Offer Exceptional Service

This might sound obvious, but it’s worth emphasizing: outstanding service leads to more business.

Ensure every aspect of your service, from the initial phone call to the final delivery, is top-notch. Your phone demeanor, including the manner and voice in which you take that call, can make a difference in closing a deal.

Train everyone that answers calls to be friendly, professional, and efficient. A positive moving experience over the phone will make leads more likely to convert to customers, and customers more likely to recommend you to others and use your services again in the future.

Networking Works

Don’t underestimate the power of networking with related businesses such as real estate agents, apartment complexes, and storage facilities. This is where having an easy to remember phone number also comes in handy.

These business partnerships can be a fantastic referral source, as they regularly encounter people who need moving services. Building a strong relationship with these partners can lead to a steady stream of referrals. Give them business cards so they can also hand them out to their clients needing your moving services.

Get Creative with Promotions

Consider running promotions to attract new customers and reward loyal ones. This could be a discount for first-time customers, a seasonal offer, or a package deal that includes services like packing and unpacking. Promotions can generate buzz and encourage people to choose your moving company over competitors.

Now, mention that for people calling you on the phone, that promotion is applicable only to them. It’s a nice way to give someone that extra incentive to speak directly to you. Give them a limited time offer deal, or mention how a new customer gets something discounted or complementary with their business.

Invest in Pay-Per-Click Advertising

While organic search traffic is great, sometimes you need a quicker boost. Pay-per-click (PPC) advertising allows you to appear at the top of search results for specific keywords. You only pay when someone clicks on your ad, making it a cost-effective way to attract targeted traffic to your website.

Google Ads is one of the most popular PPC campaigns we use for our moving clients, and they watch as leads roll in. We’ve found it’s been particularly effective when the moving company’s phone number is included in the PPC ad. Google allows integration of the company phone number into the ad, increasing the likelihood of a conversion (when a prospect contacts the client.)

Track and Adjust

Finally, it’s critical to track your results to understand what’s working and what isn’t. Use tools like Google Analytics to monitor your website’s traffic, and keep an eye on which marketing strategies are driving the most calls. Don’t be afraid to adjust your tactics based on what the data tells you.

Call tracking is another way our agency is able to see how effective phone number lead generation can be. We’re able to see not just how many phone calls came in and from what sources, but also the duration of the calls and which one eventually turn into closed deals. That way we can associate a cost-per-acquisition (CPA) dollar amount to a client’s lead gen strategy for phone calls.

Making your phone ring with more moving jobs comes down to having a blend several things: providing excellent service, knowing how to use digital marketing to drive more enquiries to your phone number, and a dedication to looking at the results coming from phone lead generation and improving upon them every month.

If you’re already not doing some of these strategies, why not? If you need some help and want to attract more customers and keep your trucks moving, reach out and start a conversation with us. Here’s to that sweet sound of success — your phone ringing constantly in your ears!