How to Get More Moving Customers to Leave Positive Google Reviews

Stepping up your moving business game isn’t just about having a great looking logo, or making sure that your trucks look spotless when they pull up to the curb of your latest job. One of the most important assets your moving business can have to attract new customers are positive Google reviews on your business listing. Having a couple of dozen glowing customer testimonials on the world’s largest search engine can generate more emails and phone calls than spending thousands on expensive ad campaigns.

Yeah, but if it were that easy to make happen, you wouldn’t be searching for this article online right? Getting a review from a moving customer post-job is hard, but we’ve found ways that make the job easier and get those valuable reviews coming in for our clients.

Make It Easy and Seamless

First things first, if leaving a Google review is complicate or feels like a chore, chances are your customers will tune out before even going to the review page. The solution is to simplify the process.

Create direct links to your Google review page and share them via email, text messages, or even QR codes. This method gets your ask right in front of your customer’s face. We’ve found that the optimal time to ask for a review is by sending a short message within a few hours post-move asking for feedback…which leads in to my next point…

Timing Is Everything

Timing is important; don’t let it wait for too long and for the customer’s happy feeling to subside.

Automating the ask process can save a lot of hassle for you, so you don’t need to manually set a reminder and fire off the message yourself. There is software out there that can make this job a lot easier for you.

Personalized Requests Win Hearts

Nothing feels more robotic than a generic, templated request for reviews, which is why you need to personalize your appeals. Mention specific details from their move and use their name. It shows that your request is genuine and human, and it can make a world of difference in motivating them to leave a review.

Show Gratitude for Reviews

Whether it’s a raving review or constructive feedback, showing gratitude is key. Respond to every review, thanking the reviewer for their input and time.

Thank you’s not only fosters a sense of community and appreciation but also encourages others to share their experiences when they see you’re actively engaging with your customers.

It also builds to the likelihood of that customer remembering your special treatment of them and for positive word of mouth to be said.

Incentivize (But Don’t Buy!)

While incentivizing for reviews can be a slippery slope (bribing for good reviews is a big no-no in Google’s book), you can still creatively encourage feedback.

For instance, you can enter reviewers in a monthly draw for moving supplies, a gift certificate to a local eatery, or offer discounts on future services. The key here is to reward the action of leaving feedback, not the content of the review itself. Consider how much value one positive review can be for your moving business, and make the decision to invest in getting more reviews by following this suggestion.

Educate Your Team

Your movers are on the front lines and can play a pivotal role in securing those golden stars.

Train your team to remind customers about leaving a review if they’re happy with the service. A verbal reminder at the end of a job, or a written note handed over to them, can up the likelihood of a review happening within the next few hours.

The Movers Agency has seen these strategies work wonders for the online reputation of a moving or storage business. You need to invest in the process yourself, or give the responsibility to a company like ours whose sole purpose is to get more business for movers and storage owners.

If you want a consultation on your particular situation, feel free to shoot us a message and arrange for a talk. We’d love to chat.