STRATEGY
A moving company owner knows there’s a certain kind of music to their ears that’s better than any top hit on the radio: the ring of their phone signaling another potential moving job. It’s the sound of growth, opportunity, and, of course, more revenue. But how do you make your phone ring off the hook with people eager to use your moving services? Wishing isn’t going to make it happen, so what will? Here are the most effective strategies our lead generation agency has seen to boost those phone inquiries and keep your trucks busy moving people from point A to point B.
Start with Your Website
In today’s world, if you’re not online, you’re invisible. A robust digital presence is essential to get noticed by potential customers. Start with a professional, user-friendly website that showcases your services, customer testimonials, and clear contact information.
Once you have a decent website, optimize your site for search engines (SEO) by using keywords related to moving services and your local area. This will help your website show up higher in search engine results when people are looking for movers.
Make sure that your phone number is easily visible on ALL your website pages and in your footer.
Now Go Get Social
Social media isn’t just for keeping up with friends and family anymore; it’s a proven powerhouse for business promotion.
Platforms like Facebook, Instagram, and LinkedIn can help you reach a broader audience. Share before-and-after pictures of moves, packing tips, and other engaging content that demonstrates your expertise.
Going that extra step, social media ads can also be a cost-effective way to target specific demographics in your area. Just watch out for runaway costs; here’s where an experienced paid ads specialist can help you save money.
And again – make sure that your phone number is prominently displayed in your ads.
Encourage Word-of-Mouth
There’s no advertisement more powerful than a happy customer. Encourage your satisfied clients to spread the word about your great service, whether it’s through online reviews or personal recommendations.
An easy to remember phone number, or one that utilizes your name of your moving company, can also go a long way. Ask your local phone provider what numbers are available that have their last four digits also correspond to the letters MOVE.
Local SEO Is Your Best Friend
Optimizing your online presence for local searches can make a huge difference. Ensure your business is listed in online directories and on Google My Business. If you don’t have a Google My Business profile, stop reading this and go make one! It is THAT important to have!
Keep your information up to date, including your phone number, address, and hours of operation. People will hit you up by calling you at the number that your profile lists.
Once you’ve sealed the deal and done the job, you call that customer back and ask them to leave a positive review on your Google My Business profile. The good word of a testimonial not only helps, but that review also boosts your visibility in local search results.
Offer Exceptional Service
This might sound obvious, but it’s worth emphasizing: outstanding service leads to more business.
Ensure every aspect of your service, from the initial phone call to the final delivery, is top-notch. Your phone demeanor, including the manner and voice in which you take that call, can make a difference in closing a deal.
Train everyone that answers calls to be friendly, professional, and efficient. A positive moving experience over the phone will make leads more likely to convert to customers, and customers more likely to recommend you to others and use your services again in the future.
Networking Works
Don’t underestimate the power of networking with related businesses such as real estate agents, apartment complexes, and storage facilities. This is where having an easy to remember phone number also comes in handy.
These business partnerships can be a fantastic referral source, as they regularly encounter people who need moving services. Building a strong relationship with these partners can lead to a steady stream of referrals. Give them business cards so they can also hand them out to their clients needing your moving services.
Get Creative with Promotions
Consider running promotions to attract new customers and reward loyal ones. This could be a discount for first-time customers, a seasonal offer, or a package deal that includes services like packing and unpacking. Promotions can generate buzz and encourage people to choose your moving company over competitors.
Now, mention that for people calling you on the phone, that promotion is applicable only to them. It’s a nice way to give someone that extra incentive to speak directly to you. Give them a limited time offer deal, or mention how a new customer gets something discounted or complementary with their business.
Invest in Pay-Per-Click Advertising
While organic search traffic is great, sometimes you need a quicker boost. Pay-per-click (PPC) advertising allows you to appear at the top of search results for specific keywords. You only pay when someone clicks on your ad, making it a cost-effective way to attract targeted traffic to your website.
Google Ads is one of the most popular PPC campaigns we use for our moving clients, and they watch as leads roll in. We’ve found it’s been particularly effective when the moving company’s phone number is included in the PPC ad. Google allows integration of the company phone number into the ad, increasing the likelihood of a conversion (when a prospect contacts the client.)
Track and Adjust
Finally, it’s critical to track your results to understand what’s working and what isn’t. Use tools like Google Analytics to monitor your website’s traffic, and keep an eye on which marketing strategies are driving the most calls. Don’t be afraid to adjust your tactics based on what the data tells you.
Call tracking is another way our agency is able to see how effective phone number lead generation can be. We’re able to see not just how many phone calls came in and from what sources, but also the duration of the calls and which one eventually turn into closed deals. That way we can associate a cost-per-acquisition (CPA) dollar amount to a client’s lead gen strategy for phone calls.
Making your phone ring with more moving jobs comes down to having a blend several things: providing excellent service, knowing how to use digital marketing to drive more enquiries to your phone number, and a dedication to looking at the results coming from phone lead generation and improving upon them every month.
If you’re already not doing some of these strategies, why not? If you need some help and want to attract more customers and keep your trucks moving, reach out and start a conversation with us. Here’s to that sweet sound of success — your phone ringing constantly in your ears!
